EXPERIENCE
UNTTLD
WOMENS HEAD DESIGNER
Co-Founder of the UNTTLD women’s luxury ready to wear line. (April 2011 to August 2023). Responsible for shaping and establishing the brand vision, from conceptualization to go-to-market strategy.
DESIGN
• Research and definition of collection creative concepts (moodboards, image and technique references, colour palettes, mock-ups, sketches, on-mannequin explorations, vintage shopping, AI prompt images, etc.).
•Research and selection of fabrics and trims (Premiere Vision, Milano Unica, Textile agents, supplier research online.).
•Transformation and customisation of fabrics and trims (hand or machine pleating, fusing, binding 2 fabrics together, lab dips, logo engraving on buttons, embossing, embroidered ribbons, etc.).
• Research and creation of prints: repeat tile on illustrator or photoshop. Artists collaborations. Digital print, sublimation, silkscreen, discharge, batik, shibori and hand painting.
•Sketching and colouring by hand or computer assisted (photoshop, illustrator).
•On-mannequin exploration and draping of new shapes, volumes, proportions and effects: bias, knots, drapés, gathers, sleeves, collars, etc.
• Elaboration of Toiles and patterns by hand (1st draft to be digitised and cleaned by patternmaker).
•Building and editing the collection plan informed by past season’s best sellers and market offer analysis.
•Present new development projects to the Italian factories as well as to our in-house team of pattern makers and sample makers. Continuous follow up.
•Lead sample and industrialization fittings.
•Sample making when needed.
MANAGEMENT
•Estimating quantities and buying of raw materials.
•Follow-up on orders. Relationship building with suppliers
•Workload planification and project dispatching to all collaborators (internal and italian factories) taking in consideration their strengths and our deadlines.
•Follow up and monitor projects’ progress. Troubleshooting with the teams to achieve delivery dates.
• Cost supervision and contribution to the collection plan’s price architecture.
BRANDING
•Conceptualize and oversee the creation of all visuals: lookbook, campaign, BTS and product photos.
•Creation of mood boards (Concept, lighting, decor, styling, poses, hair and make-up).
•Hiring the creative team, casting models, production on set.
•Selection of images, leading photo retouching, creating and editing of visual documents.
•Oversee the application and deployment of visual content and messaging across all channels: website, social media, newsletters, ads, B2B).
EDUCATION
•B.F.A. major: Fibres. Minor: Art History, 2009 (1 year). Concordia university, Montreal, Canada
•College diploma, Fashion Design, 2008. Marie-Victorin College, Montreal, Canada
PRIZES
•CAFA - Canadian Arts and Fashion Awards. The Womenswear Designer of the Year Award. NOMINATED: 2022, 2020, 2019, 2018
•The Swarovski Award for Emerging Talent. WINNER $10,000 2016.
•Star Wars Fashion Week Contest. WINNER $30,000 2016.
•“La Collection” TV show. WINNER $100,000 2010
HARD SKILLS
Research (concepts, trends, style, materials)
Drawing (hand, Photoshop, Illustrator)
Project managing
Pattern making and fit
Sampling
Draping
Graphic design (InDesign)
Photography (digital) and retouching (Photoshop)
SOFT SKILLS
Passionate
Curious
Dynamic
Driven
Problem solving
Meticulous
LANGUAGES
French, English, Spanish, Italian (intermediate)